MISSION, BUSINESS MODEL AND VISION

LAO WA FASHION - A GLOBAL TRADEMARK

Through exclusive trademark licenses our Vision is that the brand Lao Wa will become an Aspirational Premium Brand, where the consumer is attracted of the brand itself more than the coupling to J-O Waldner. 

MISSION

Through a global exclusive trademark rights for Lao Wa in clothes, shoes, fashion accessories and perfume with a focus on Greater China, take advantage of the commercial potential of J-O Waldner’s sporting achievements created and the opportunity to initially capitalize on JO Waldner’s status and brand awareness in Greater China. L-W Fashion AB will through this exclusive trademark license build a strong brand identity/brand story and communication platform related to JO Waldner greatness in China.

BUSINESS MODEL

Our goal and strategy is to create an attractive brand in the mid- to- premium market, with the right distribution through the leading sports- and fashionchains and e-commerce portals that will become exclusive sub licensee takers for each product category. L-W Fashion AB charges a royalty fee. Each licensee holder is responsible for all production and marketing costs. L-W Fashion AB provides the licensee taker with a solid framework for Brand- and Design direction, quality control and code of conduct.

VISION

Our Vision is that the brand Lao Wa will become an Aspirational Premium Brand, where the consumer is attracted of the brand itself more than the coupling to JO Waldner . The timing is right with good market conditions prevailing in China for Retail and e-commerce, and also expected to have strong growth in the future. The exclusive brand license will be owned and operated by a team of Swedish fashion entrepreneurs with extensive experience in the fashion and retail industry, both on a national and international level. Everything will be designed by Swedish designers with Western preferences, but customized for the Chinese market based on the team’s references from a Chinese consumer perspective. Some products will also be manufactured in the EU. Sales of the brand Lao Wa occurs through exclusive sublicense agreement within each product category with trading / companies that now successfully conducts its own Retail activities and E-commerce in Greater China. L-W Fashion AB has global responsibility for product development and design for clothes, shoes, fashion accessories and perfume.

Contact us for further information.